TikTok Marketing Guide (easy guide for beginners)

TikTok has become one of the most important social networking applications that attract millions of users. And it appeared with great increase since the beginning of the Corona epidemic in late 2019, and continued in 2020 to compete with the most popular social media applications. Indeed, during the quarantine period, he reached a very high rate of participation and views.

This success and the great impact of the TikTok application certainly made it the focus of attention of marketing experts, as it is a great platform that can be used in order to market a specific product or service.

Now the application is not just for entertainment, making videos and sharing them with others, but TikTok marketing has become one of the most important methods of Digital Marketing in 2021.

And because we are always on TEI Cafe looking for everything new and profitable, we have prepared this article about TikTok marketing, which includes the most important information you must know in order to take the first step to using the TikTok application in e-marketing.

What is TikTok?

TikTok is one of the recent social media platforms, and it was one of the most important features of the home quarantine that the world witnessed during the Corona pandemic. It was ranked among the top 10 social media platforms in 2020, according to the rating announced by Marketing land.

The main feature of the Tik Tok application is to create a video of no more than 60 seconds, but what is new in these videos is that they can be modified by adding some visual and sound effects.

Some Tik Tok celebrities create challenges with different ideas and invite their followers to work and compete for it. From here appeared the so-called Tiktokers; They are tik tok celebrities who have an interactive following.

So Tik Tok marketing has become an excellent option for marketing a product or service, either with funded advertising campaigns or by relying on followers. In addition, it has a very high follow-up and viewership rate among adolescents and youth in all countries of the world, hence its role in the marketing process.

Unique Features of TikTok Mobile App

The application carries many features and capabilities that allow users to make a short video with sound effects that add a lot of fun and suspense to the video clip. In addition, video clips are popular among many social media leaders in general. The application is characterized by:

1. The ability to set a sound for a specific scene or a specific audio clip, and rely on lip movement and the representative performance of the video maker.

2. The previous feature can be used to display a specific comedic talent or even a talent in any other field, and this has already happened with many who have gained wide fame among the application’s followers interested in a particular field.

3. Spreading a specific dance or challenge among the followers by shooting a small video clip and inviting the followers to share it, and this is what really happened with a lot of challenges and dances.

4. Using the dual feature, which enables two users to put a video next to the other and create synchronization in the movements between the two clips.

5. Through the application, it is possible to publish a clip of a song, thus promoting the song in a short time and among millions of followers at almost no costs.

Other facts about Tik Tok marketing

The number of subscribers to the Tik Tok application has reached about 800 million monthly active users, which is an increasing number.

The segment of Tik Tok users of teenagers and young adults has reached 41%, which is a good percentage for targeting this category in promoting a service or product they are interested in.

The app is used by men and women at rates of 56% and 44%, respectively.

Tik Tok application is spread in 150 countries around the world, and versions of it are available in 75 languages ​​of the world.

TikTok Marketing Guide

Now that we know a set of TikTok features and facts, it is time to delve into the focus of the article, which is Tik Tok marketing methods.

The marketing process on Tik Tok has more than one method, we will focus on 4 highly effective methods of Tik Tok marketing.

These methods, which we will present in details useful to you, whether you are a private business owner, or a specific service provider and aspire to promote it, or even you are an electronic marketer promoting and marketing other brands.

Method 1: Interact with others to attract followers on your account

This method is very effective for new accounts on TikTok. It is done by interacting with videos belonging to someone who has a large number of followers.

This interaction is for the purpose of inviting new followers ... You can focus on accounts in the same industry as your business or celebrity accounts in general.

Always make sure that this interaction varies between likes and comments. Whether personal comments you think or a comment inviting your followers in an attractive way to follow the content of your account.

It is worth noting that sharing the most popular videos on TikTok has an effective impact in attracting new followers. This method is very useful in order to increase the number of followers on your Tik Tok account, especially if you are just beginning to deal with the application.

The second method: relying on fun and attractive ideas

Relying on fun isn't about presenting trifles just to get followers, but you can deliver meaningful content with a fun and engaging idea.

For example, many girls now turn to work in the field of caring for skin, fashion and fashion. This area attracts a large number of Tik Tok followers, but they continue to follow accounts that offer new ideas

For example, an idea of ​​how to preserve the leather of a bag and shoes with ingredients from home. It is presented in a fun frame and a small video.

By following this method, you have achieved more than one goal:

First, I provided content that was meaningful and useful to many.

Secondly, increase the number of followers of your account if you are keen to present what is new and always useful.

Third, these followers can be from all over the world when relying on the movement without the words that need translation.

Fourth, you have provided a solution to a problem that many suffer from, and thus you have become confident that your followers are waiting for everything new.

Method 3: Show your products on popular Tiktokers

These represent the famous Tik Tok celebrities, just like the famous YouTuber or the famous Influencers. If your budget allows paying tik tok celebrities to promote your product or service then do so.

This step will achieve brand promotion and increase your account followers at the same time.

But you have to choose celebrities who can actually influence their followers, and not just because there are a lot of people who follow them. Unfortunately, there are tik tok accounts of famous people with many followers, most of them mock the account owner.

So search for a celebrity on the TikTok app who provides content that your followers can trust in order for them to trust your brand if that celebrity promotes it.

Fourth method: paid TikTok ads

Here, we will show you the types of funded or paid Tik Tok ads, which differ among themselves in the content they support.

Here are these types with their details as follows:

1. Challenges ads supported by hashtags

Hashtag idea is a popular idea in all social media in order to appear in search results within any platform. So if you search for a specific topic, if you use the hashtag to search for it, all the posts or videos that have been talked about will appear to you.

As for Tik Tok marketing; The hashtag here is about challenges. For example, a person publishes a video clip of a particular technique dance and hashtag for her, and thus this helps to spread it quickly through the application pioneers.

Tik Tok application provides the opportunity for brands to sponsor the most prevalent challenges on the application, by showing it on the Explorer page for a period starting from 3 days and up to 6 days.

All videos about the challenge or hashtag with a particular brand are grouped on one page for that tag. This method is considered one of the advertising methods used by well-known brands through the application of Tik Tok.

2. Brand Takeover ads

It is a paid advertising method on Tik Tok that is very similar to native ads. An ad is displayed as a video clip from 3 to 5 seconds, most likely as a GIF image for the user when they open the Tik Tok app.

It is useful for any brand in that it can be linked to its account on the application, so it reaches the largest number of users for the application of TikTok ... This type of paid ads supports (GIFs, images, hashtags, challenges).

3. In-Feed Advertisements Displayed

These ads are very similar to the ads that we find on any video clip on YouTube, this type is played with the full screen area of ​​the user, and it is a video clip, and a background music can be added to it.

The interesting thing about the topic is that the background music advertisement can be used by users to make videos on Tik Tok itself, thus promoting more of the brand.

In this type of ads, you can use call to action, or what is known as taking a specific action at the end of the ad, to urge followers to interact.

For example, it could be in a sentence: Send a message, or communicate through the link, provided that this link is for your brand's website or any page on social networking sites.

4. Effect design ads for branding

The advantage here in this type of ads is that a specific filter or effect is assigned in the name of the brand that users can use to make their own videos. This filter is available in the top 5 filters on the application for a period of 5 days, and can be renewed for up to 10 days.

This method helps a lot to promote the brand, and it also helps link your product or service with the fun and enjoyment that TikTok is based on.

General Tips in TikTok Marketing

1. Make a good preparation for the content of your Tik Tok account, and always look for what attracts the attention of the users of this application.

2. The most popular type of content on tik tok is based on dance, comedy, or fun video clips in general. Try to link this content to what you are marketing for.

3. Start making videos of no more than 15 seconds. Users will not be attracted to long clips, especially with the beginning of creating an account, and the application will also pull its content if it is found that users do not complete the entire clip.

4. After creating a good number of followers, you can submit content for more than 15 seconds, but make sure it is simple, creative and valuable.

5. Stay up-to-date on the most important music or singing tracks that are popular on the Tik Tok application. These clips are one of the most important means of spreading the application and among followers.

6. Make your account combine between fun and what your followers like with valuable advice that makes them continue to follow you and learn about your products or service.

Conclusion

All the numbers and statistics indicate that the Tik Tok application is one of the most important applications that will witness a great boom in the coming years. Especially with the reliance on the Internet, whether in remote work or distance learning, and even the trend for many companies is the digital world.

If you are an e-marketer or have your own business, TikTok marketing will add a lot to your sales, especially if you are targeting teens and young adults.